# identity.md

## Organization Overview
- **Company Name:** Jealous Devil
- **Mission:** To provide exceptional products for great BBQ experiences, encapsulated by "GREAT BBQ IS WORTH FIGHTING FOR!".
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** A passionate commitment to quality BBQ and premium products.
- **Team/About/Leadership/People links:** [About Us](https://jealousdevil.com/pages/about)

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a direct-to-consumer e-commerce business with a retail distribution network, offering products like firestarters and other BBQ essentials.
- **Location(s) and Geographic Presence:** Features a store locator, indicating a presence across various retail locations. Specific geographic details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.